What is SEO in Digital Marketing?
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Search Engine Optimization (SEO) is a critical component of digital marketing that focuses on improving a website's visibility on search engine result pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to a website by enhancing its ranking for relevant search queries. SEO involves various strategies and practices designed to align a website’s content, structure, and technical aspects with the search engine algorithms that determine rankings. Key Components of SEO: On-Page SEO: Content Quality: Creating high-quality, valuable content that answers users' search queries. Keyword Optimization: Using relevant keywords naturally within content, headings, and meta descriptions. Meta Tags: Crafting effective title tags and meta descriptions to improve click-through rates. Off-Page SEO: Backlinks: Acquiring high-quality backlinks from authoritative websites to boost credibility and authority. Social Signals: Leveraging social media to increase conte